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2008年7月2日星期三

IPhone to enter China's guess



IPhone to enter China's guess

China Mobile dished out the hydrangeas that the introduction of iPhone has been the biggest obstacle to the lifting…… iPhone, it seems that Huorankailang.
In order to obtain exclusive marketing rights of the iPhone, the U.S. carrier AT & T to Apple to pay monthly fees for each user is divided into 10 to 20 U.S. dollars, accounting for its telephone charges at 10 per cent, while China's operators face of this model is divided into one after another Shaking his head.

IPhone model has become divided into the biggest obstacle to China, China Mobile, China Unicom was ambiguous attitude led to the iPhone, the road is full of uncertainties. However, in China's mobile network, has run a maximum of 400,000 unlock version of the iPhone, unlock version of the global total of nearly 40%……

This is a love or hate, let the market Apple is so willing to变身market. In Apple's "Worldwide Developers Conference", it finally could not help but to the Chinese market a huge "surprise"……

June 26, China Mobile CEO Wang Jianzhou also dished out the hydrangeas, he said, China Mobile introduced iPhone has been the biggest obstacle to lifting……

iPhone, it seems to Huorankailang.

China is willing to market变身

In Apple's "Worldwide Developers Conference", Apple said that from July 11, the Apple iPhone will be given to all sales, service and user fees entirely to the operators, because 2 G still retain the traditional version of iPhone Into the model, the new model mainly divided into 3 G version of iPhone.

This reporter has learned, iPhone model is divided into the past: users and operators signed an agreement to lower prices or free access to iPhone mobile phone models, Apple's co-operation from operators to get into income.

However, the ways in by the Chinese carriers under strong resistance, Apple introduced by 3 G-made version of the iPhone, one-time high price to recover the cost of the phone the way again negotiations with the Chinese operators. Subsequently, China Mobile CEO Wang Jianzhou position: the introduction of iPhone has been the biggest obstacle to lifting……

For the iPhone, will hand Which operators » The industry is generally believed that China Unicom will build the new WCDMA / HSPA network, is also suitable for mainland China only 3 G version of Apple's iPhone running a network.

"At the same time did not rule out new mobile and hand the possibility of a new interchange for Apple, certainly hope that with more operators, the operators, certainly hope that their one and only Apple's cooperation." Senior members of the industry to .

At the same time, the person also pointed out that if not divided into service charges, iphone 3G price may be better than expected. "Because Apple does not want to go public iPhone line."

iPhone or carrot "of Fenshen"

The industry believes that the only change to enter into model has removed an obstacle to China. If the iPhone to enter China, but also across a threshold, namely card separation. "I believe this is not a technical issue, but Apple in order to reap more benefits, not just isolated launch card." Industry that believe that Apple, if the card should be introduced nor how much the phone from the technical issues However, if launched from the card iPhone, iPhone can then be more mobile operators use.

This also means separate iPhone is likely coming out mainland China, while not ruled out new mobile and hand the possibility of a new interchange.

Analysts have also said that the final result still look at the telecommunications restructuring, after all, for domestic purposes, to provide genuine Apple's Terminal 3 GiPhone is just a product, if the domestic use must help the domestic 3 G network.

As the industry generally believe that WCDMA / HSPA network in mainland China is only suitable for 3 G version of Apple's iPhone running a network, then this mean that there will be more opportunities for new Unicom introduced iPhone 3G? "IPhone also can be a TD version, as long as China Mobile determined, time is definitely not the problem. WCDMA / HSPA will not develop as fast, TD will not be as slow development." Analysts said

iPhone model guess

- China, Apple will be how to operate in the Chinese market iPhone? Experts believe that its operation should be the direction is still the iTunes model, "definitely not targeted at mobile terminal manufacturers."

Once in the relationship between income distribution, iPhone has shaken the telecom operators of traditional telecom business revenue of absolute dominance. In iPhone model, iTunes, Apple control the resources of its revenue with the operators do not need to share, according to Apple and operators to reach sales of the cooperation agreement, Apple will have a month from carriers for the iPhone users with the revenue package Get a certain share, it has more fundamental to break the traditional telecommunications value chain of interest pattern.

It is understood that in foreign, Apple's iPhone is the content business operators who control-led, iPhone support of the music download service iTunes are Apple's control over resources and rely on Apple's iTunes the original channels to users and management fees, and AT & T and other mobile operators just as iTunes business communication "channel" there.

If the iPhone, iTune's really a model, experts believe that the operators do not impact on the music industry, video site is the largest impact.

Director of the Institute of Acoustics, Chinese Academy of Sciences, Shenzhen Kejian Group Ltd. chairman Hou Ziqiang said, Apple's iTune model for bringing a certain profit, but using this strategy is doomed to do little. For users, armed with a sharp object and not display their hands and feet were tied, is also uncomfortable than no weapon. "To the user more freedom, more space for a wide range of activities, users will be more like you."

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